Prophet Muhammad (صلى الله عليه وسلم), the symbol of mercy and forgiveness, was born in the blessed month of Rabi al-Awaal. His character, habits, and deeds serve as a timeless guide for humanity. Known for his love of the poor, immense generosity, support for the weak, and protection of the oppressed, there is no one better to follow in our mission to feed the needy and help them live dignified lives.
This Rabi al-Awaal, we honour his legacy through our #HelpFeed Campaign, a worldwide initiative aimed at achieving a hunger-free world.


Prophet (PBUH) said,
“The most excellent Sadaqah consists in your satisfying a hungry stomach.”
Mishkat al-Masabih 1946
Hunger: A Deadly Threat
As we progress towards the 21st century, hunger remains the world’s most significant health issue, and it’s only getting worse.
9 million people die annually from hunger and hunger-related diseases—more than AIDS, Malaria, and Tuberculosis combined.

A child dies from hunger every 10 seconds.
Poor nutrition and hunger cause 3.1 million child deaths each year.
Economic downturns, joblessness, and global disparity exacerbate the hunger crisis. Food waste is increasing, yet plates remain empty.
Middle East Crisis
We worked closely with the Jordan Hashemite Charity Organization (JHCO) to carefully procure and assess the quality and quantity of food and essential items, ensuring all aid meets the highest standards to fulfil nutritional and basic living needs. These supplies are prepared for delivery into Gaza through an efficient humanitarian corridor, ready to reach the most vulnerable families as soon as permissions are granted. In the meantime, we are distributing aid parcels to Palestinian and Syrian refugees living in refugee camps across Jordan, providing them with much-needed relief and hope.
1 Million Meals
Hunger doesn’t take a break. Neither do we. Our Charity Kitchens serve clean, hygienically prepared meals, delivered hot and fresh to doorsteps on a daily. For those facing hunger’s long shadow, our Food Relief Packs offer a lifeline containing months’ worth of essential food items distributed among impoverished communities. Our team is a global force against hunger, reaching out to communities worldwide wherever food relief is needed.
Humanitarian Food Aid
We provide lifesaving resources to millions across the globe experiencing severe hunger, including refugees, internally displaced people such as Syrian and Palestinian refugees, as well as victims of floods and other natural disasters. Through community kitchens, food vouchers, food baskets, and other food distribution initiatives, we deliver and distribute meals and vital food supplies directly to affected individuals and families.